Something needs to change

As a senior photographer and as part of a national campaign, I want to free girls from the thought of perfection. The notion of the perfect beauty promoted by social media and our society is impossible to achieve. Over the next few weeks, my Senior Model Team will help lead a local campaign that will help raise awareness and donations for bullying, hopelessness, thoughts of suicide, eating disorders and other problems girls face today. In their own genuine way, in their own confidence, they will define what beauty truly means to each of them, without the need of makeup and without today’s fashion.

This is #ProjectBeauty2017

Lead by my Senior Model Team and a few others, a total of 17 girls helped to lay the foundation of this project. They all have their own personal stories to share. My goal was to portray these amazing girls in an entirely new way, to get as close as possible to them — and to capture their uniquely beautiful self.

Project Beauty is a no makeup, no retouching shoot designed to show what “true beauty” really is. This is one of the most inspiring and powerful shoots I recall doing. .
I am excited to share with you everyone’s images that were involved in getting this started. I’ll be sharing what their definitions of “True Beauty” means to them. .
If you are a high school girl that wants to be involved in the next Project Beauty shoot, to share in this amazing experience and at the same time help raise money for us to donate to a local charity that deals with depression, eating disorders, suicide and low self worth, this is your chance.
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TO GET STARTED
1. Follow me on INSTAGRAM @jimtincherphoto
2. Comment below and tag three friends.
3. Share this post and make sure to tag me so I can see it was reposted!

There will be a reveal Monday August 14th (stay tuned for the location announcement) where you can come see all the images we captured and to learn more about Project Beauty. If you’d like to schedule your own Project Beauty shoot in order to help this worthwhile project you can do at Project Beauty.

All proceeds go to a local charity my Senior Model team has selected.